Why Microsoft CRM

You know that customer relationships are key to your profitability. However, to ensure they remain so means managing, coordinating and synchronizing data at every customer touch point. Customer Relationship Management (CRM) is about data - more specifically, the strategic use of data to improve your company's bottom line performance. The benefits are clear. By streamlining process and providing sales, marketing and service personnel with better, more complete customer information, CRM enables organizations to establish more profitable customer relationships and decrease operating cost. By using CRM:

Sales personnel can shorten the sales cycle and increase key sales-performance metrics such as revenue per sales representative, average order size and revenue per customer.
Marketing can increase campaign response rates while simultaneously decreasing lead-generation and customer acquisition costs.

Customer services can increase productivity and customer retention while decreasing service costs, response times, and request resolution times.

With your CRM processes in place, you now need a Customer Relationship Management system that's fit for the task.

Microsoft CRM helps businesses build profitable customer relationships. Integrated Sales and Customer Service modules enable employees to share information to improve sales success and deliver consistent, efficient customer service. Sales and customer service features include leads and opportunity management, a complete view of customer history, automated incident management, and a searchable knowledgebase. Built using Microsoft .NET connected technologies, Microsoft CRM is accessible from Microsoft Outlook® and the Web, easily integrates with Microsoft and other business applications, and scales as your business grows, enabling you to:

Increase sales success
Shorten the sales cycle and improve close rates with leads and opportunity management, automated sales processes, quote creation, and order management. Maintain contact with customers via targeted e-mail; use Microsoft Word to create print communications.

Deliver consistent, efficient customer service
Customer service representatives can manage cases from initial contact through resolution, access a searchable knowledge base of support information, and respond quickly and accurately to customer needs with automated routing and queuing of support requests

Make informed, agile decisions
Microsoft CRM provides detailed reports and a complete view of sales and support activity and history, so you can identify the opportunities, trends, and problems that guide your decisions.

Share information
Integrated sales and customer service functionality gives employees a comprehensive, updated view of key customer information across the business. Employees can also share ad hoc information to help ensure rapid response to sales opportunities and service requests.

Automate business processes
A built-in workflow engine helps management establish consistent business processes, frees employees from time-consuming tasks, and equips them with the information and tools they need to sell effectively and deliver superior service

Integrate across your business
Microsoft CRM offers tight integration with Microsoft Business Solutions for Financial Management (North American versions only) and Microsoft Office, and also extends to integrations with third-party applications and Web services.

Gain a rapid return on investment
Easy configuration, an intuitive user interface, and simplified navigation help employees work productively from the start, with minimal disruption to business

Why SRC.

SRC Technology Solutions is a Gold Certified Microsoft Partner based in Chattanooga, TN with a proven track record of successful CRM implementations and customizations for clients throughout the Southeast. In addition to on-staff Microsoft CRM Certified consultants, SRC also employs a staff of full-time .NET application developers trained in extended customized solutions within the CRM platform.

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